Loyalty · Responsibility · Efficiency · Pragmatism

SHANDONG
MINSHENG GROUP

Loyalty · Responsibility · Efficiency · Pragmatism
2018
ESTABLISHED
¥150M
REGISTERED CAPITAL
12
OVERSEAS COUNTRIES
51
SUBSIDIARY UNITS
Introduction

About the Group

Shandong Minsheng Group was established in 2018 with the strong backing of the provincial, municipal and district governments, formed on the basis of the Qilu Transportation and JD.com logistics strategic cooperation agreement, and began formal operation in November 2018. Built on its strengths in industrial investment and operations, the Group is driven by innovation, technology and financial empowerment, organizing its business into the "Three-body" pillars of rural revitalization, marine strong province and the Yellow River strategy, alongside the "Two-wing" pillars of livelihood education and great health.

The Group now comprises 11 second-tier and 40 third-tier subsidiary units, with branches established across 12 overseas countries and regions including the United States, Russia, South Africa and Singapore, and continues to expand its commodity trading and overseas resource development.

Corporate Culture

Vision
To build a first-class provincial platform for rural revitalization, marine strong province and the Yellow River strategy
Mission
To be a committed practitioner of these three causes
Values
Loyal, responsible, efficient, pragmatic
Spirit
Uphold integrity, dare to be first
Strategy
Focus on people's livelihood, integrate resources, unite strengths, prosper together
Three-body, Two-wing

Five Business Plates

The Group's business layout is summarized as "Three-body, Two-wing": rural revitalization, marine strong province and the Yellow River strategy, paired with livelihood education and great health.

Rural Revitalization

World Fruit Warehouse

Acquired Qilu Spring Supply Chain, the leading Qixia apple enterprise in Yantai. Its apples travelled aboard the Shenzhou-13 mission, and the unit holds national-level agricultural leader and unicorn enterprise status.

Rural Revitalization

World Granary

Run by Shandong Minsheng Wisdom Supply Chain, adding 2,000,000 sqm of grain warehousing and using blockchain to build standardized warehouse receipts, linking Qingdao Port to domestic and overseas grain channels.

Marine Strong Province

World Fishery

Partnered with the Shidao District Management Committee and Thai Union Group to build "one port, one fleet, one cluster, one center, two platforms" around cold-chain marine fishery supply.

Yellow River Strategy

Yellow River Strategy

Carrying the ¥30 billion "High-Quality Industrial Development of the Yellow River Beach Area" project, creating jobs for 100,000 residents and lifting farmer incomes across the floodplains.

Two Wings

Livelihood Education · Great Health

Strategic education partnerships with the Sino-German Cultural Exchange Centre, China Central Academy of Fine Arts and Beijing Sport University; health business spans hospital operations, rehabilitation, specialty medicine and brain health.

Commodity Trading

Commodities Business

Covering coal, iron ore, non-ferrous metals and agricultural products, with projects spanning more than 30 domestic provinces and reaching Africa, South America, Russia and the United States, integrating supply chain, technology and financial capabilities into a single industrial service chain.

01

Coal Plate

Coal

Trades power coal, coking coal and coke through a sales network covering more than 30 ports up and down the coast, with stable partnerships across major production regions and long-term ties to state-owned power plants.

Partners: China Huaneng, China Huadian, CHN Energy, China Shenhua, China Coal, Tongmei Group, China Datang, Zhejiang Energy, CPI, SPIC

02

Iron Ore Plate

Iron Ore

Sourced primarily from high-quality Australian producers, currently around 100,000 tonnes a month with a target of 200,000-300,000 tonnes; downstream channels cover Caofeidian, Jingtang, Rizhao, Qingdao and Lianyungang.

Partners: Rio Tinto, BHP, Vale, FMG; domestic network of over 100 steelmakers including HBIS, Shandong Steel, Baosteel, Shougang and Ansteel, with annual scale reaching 2 million tonnes

03

Non-ferrous Metal Plate

Non-ferrous Metals

A priority growth sector for the Group, sourced mainly from Africa, South America and Russia, focused on lithium, gold, copper, lead, zinc and chromium, with teams active on the ground in Nigeria, Namibia, Zimbabwe and Russia.

Active projects: Nigeria gold and lithium ore, Namibia copper, South Africa spodumene, Zimbabwe lithium ore

04

Agricultural Products

Agriculture

Trades soybean meal, soybeans, corn, peanuts and sesame with annual trade volume reaching ¥2 billion; the company ran Shandong's first full trainload of imported Russian barley, leveraging Qingdao's port advantages.

Partners: Bunge, Cargill, LDC, Haid Group, New Hope Liuhe, Anhui Grain Group

Belt and Road · China-Africa Cooperation

Friendly Cooperation in Africa

The Group actively supports the national Belt and Road strategy, with overseas teams exploring and developing niobium, tantalum, graphite, gold and lithium resources across Nigeria, Namibia, Ethiopia and South Africa.

Nigeria · Bauchi State

Designated by the Chinese Embassy in Nigeria as the trade and economic cooperation unit between Shandong Province and Bauchi State; in 2024 the Group became a vice-chairman unit of the Nigeria China Mining Association.

Namibia · Copper Exploration

The Group is conducting copper exploration in Namibia, using 1,000-metre vertical shaft core drills and hydraulic coring rigs to advance first-hand resource surveys.

South Africa · Strategic Partners

Signed agreements and visited China Nonferrous Metal Mining South Africa, CMOC South Africa, De Beers, CORSAIR and Scout Aerial Africa, and attended a South African government reception.

Get in Touch

Let's work together

Address
12th Floor, Building 5, Zhongrun Century Wealth Center, No.13866 Jingshi Road, Lixia District, Jinan City, Shandong Province, China